Video marketing is about using the appeal of videos to deliver your marketing message across to your specified market. This article will share some simple but extremely useful tips on the fastest growing form of internet marketing, simply put; if you want to be successful online, you have to be using video.
Always consider your traffic and SEO (Search engine optimization). You absolutely need to remember to have a good title or a headline, something that is keyword rich so will generate a lot of traffic to the website that you are promoting. When you’re looking for a video, what do people want to know first? What do they see first? Think about what draws your attention to the video, again it’s the title. Include a primary benefit of your product, or website. Your target viewer will know at a quick glance at your title what they can get and what they will find out from watching the video and will be therefore be more likely to watch.
Always try to avoid looking too rigid, your audience will pick up on it. You want to appear confident and natural. This may well be easier said than done but remember nobody will see the video until you are happy with it and decide to publish it, you can edit and re-shoot as many times as you like, so relax. Most people will be nervous and uncomfortable at first but obviously the more times you do it, the easier it becomes.
When you’re making a video of yourself, the set up can often be extremely important. All you need is a light, plain background first. This will help you create a distinction. Lighting plays a major role in your videos end quality. Make sure the lighting is not too bright as it can have the opposite effect. Although the quality of camera is not of the utmost importance, do not use a cheap webcam. Obtain good quality video from a decent camera. Although quality is important, remember that you are not shooting a Hollywood blockbuster, and you are not Steven Spielberg, the key points are that you can be clearly heard and seen, and there are no other distractions,
Begin the video by talking about the benefits and start right away – within 10 seconds. Some people try to build suspense in order to engage the viewer. But that doesn’t apply when you’re trying to market a particular product. Most people who are surfing online have a relatively short attention span, so keep it brief and relative.
In terms of where to upload your videos, YouTube is clearly the undisputed leader for user generated video both in terms of the level of page views as well as the sheer quantity of video clips. YouTube is today one of the top four most visited sites in the world. YouTube videos are viewed very favorably with search engines, particularly Google. (Google actually now owns YouTube.)
Google.com – Even though Google bought and now owns YouTube, the search engine giant has maintained its original videos portal. Video.Google.com also doubles up as a search engine for internet video on the web. So, if you are planning to reach a large audience (who isn’t?) and get traffic to your site, you have to put Video Google as one of your top video sites. Facebook – While Facebook is not a video marketing website, the giant social networking portal allows users to upload videos under their profile. Depending on the privacy settings on your profile, such video may be viewable publicly or only to the user’s friends or followers. Facebook’s 400 million-strong membership has seen it become the number one originator of referrals to video sites and an important source to get traffic.
One of the major downfalls for most people is that they shoot one video and expect that to be enough, you must plan to submit more than one video if you want to make your video marketing campaign a success. The more videos you shoot and share, the more people see you and hear what you have to say.
In conclusion, video marketing is going to be the next big thing for online marketing. Start now and use it for your advantage while it is still new and popular. Online video marketing has turned to be an ideal marketing tool in present times. Think for yourself…if you are given two options- watch a video clip or read a web content, which one would you prefer? Apart from the initial cost of the camera purchase, it is free to submit your videos to most sights, and any video has the potential to go viral very quickly, for just a few minutes work you have the potential to reach millions of people worldwide, over and over again. As I mentioned earlier, don’t worry too much about quality and production value at first, as Nike like to say just do it!